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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

, is capitalising on its 'Made in the UK' credentials. Even though it is a US company, the sports shoe brand has a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

access to sports Brand sponsorship: P G, Gillette, Head Shoulders The digital Games Do ... of building a better world through sports. They came back and said, at first glance, we thought P G and its ... of making athletic equipment or sports apparel P G is in the business of helping mums. From nappy changes ...

Helen Edwards: Agencies and accusations of plagiarism

By Helen Edwards, 15 February 12, 08:00

, is a montage of footage taken from popular culture, featuring more than 40 clips spanning sports ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

, if Londoners' abiding memory of the summer proves to be a wonderful period of sport and celebration ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors

By John Reynolds, 20 January 12, 07:00

sporting events clamouring for consumers' attention. The sponsors of Wimbledon and Queen's, Test ... in a busy period for sport tie-ups. After all, these 'crown jewels' events - which must be broadcast ... of the 'greatest show on earth'. Try harder Mark Joy, marketing director at sports agency Fast Track , says ...