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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

and for supporting the development of athletes." The deal with Land Rover and the governing body of the sport ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

of innovation, such as green technology or sports-car prowess. Flagship innovation Instead, he claims its ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... into our consumers' passions cars, sports, extreme adventure in order to engage with them. The thrill ... that former World Champion Kimi R ikk nen will be joining the team after a two-year hiatus from the sport ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its ... GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports nutrition partners ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

For a man in a senior role to wear a tie in the workplace is hardly unusual, but the fact that Ford of Britain's recently appointed marketing director is sporting one provides a subtle hint as to the truth about him: Anthony Ireson is not actually a marketer. While it may be that he is yet ...

FA seeks sponsors for English National Football Centre

By John Reynolds, 09 November 11, 10:00

Potential sponsors are being offered both branding and experiential marketing opportunities at the 330-acre site, which is located at St George's Park in Staffordshire. The centre will form the headquarters of England's 24 national teams, as well being home to the FA's educational, medical and sports ...