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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director at athlete management company Umbrella Sports Marketing Management, and Rupert Pratt, managing director ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

National sports organisations need "robust structures in place" to ensure they have sponsors after ... jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... sponsors will stay with the sports market and lots of people also think that the industry will dry up, but national sports brands need to be prepared either way and have robust structures in place." The LTA has ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... . The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ... that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... that CrossFit can be as exciting as any sport because of the incredible camaraderie, competition and fun ...

Canterbury replaces Nike as England rugby kit provider

By Alex Brownsell, 02 March 12, 11:00

The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a ... . It also signed GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports ...