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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

sponsorship is proof of the value it adds away from big ticket sports events like the Olympics ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ... such as McDonald's and Adidas have led to "750,000 people playing more sport in the country", citing the example of adiZones, Adidas's new giant outdoor sporting venues. Coe also looked to shed light on some of the most ...