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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

two planned bursts of activity. "Vinnie has been a great sport and has given us lots of fantastic ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

Created by M C Saatchi Sport and Entertainment in association with design agency Campaign, the bars will be housed in unconventional locations and will show people how to make an authentic Cuban mojito using fresh, natural ingredients and Havana Club 3 Year rum. After its two-week run in Milan ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility initiative, but it appears that such activity is falling on deaf ears in Westminster. Brand view: Matthew Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ...

Coca-Cola Olympic sponsorship to get 'social' audit

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 08:59

The Times: "It's very simple. Without sponsorship we wouldn t have sport. "Sponsors are essential to underwriting the fantastic sports provision we have both at an elite and a grassroots level. "We have ...

Heineken unveils London Olympic venue

By Gemma Charles, 17 April 12, 03:02

". Entertainment at the venue will be varied, including sports activities, bars and restaurants, and appearances ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...