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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

, particularly for young people. It s unacceptable for the chief executive of JD Sports to say, fine, this helps ...

British Heart Foundation targets Fabrice Muamba rematch with ads

By John Reynolds, 27 March 12, 08:30

, booked by agency Sports Revolution, will not directly refer to Muamba s condition. Instead ...

Government comms boss Grey defends COI closure

By Gemma Charles, 26 March 12, 02:00

, Innovation and Skills, Treasury, Department for Culture, Media and Sport and their arms-length bodies ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

of tougher regulation, according to John Whittingdale, the Culture, Media and Sport select committee chair.

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

at the Global Sports Forum in Barcelona last week. LVRPA is now open to expressions of interest ... sports marketing source added that the company would be willing to accommodate suggestions that include ...

Boris teams up with P&G to kick off capital clean-up

By Loulla-Mae Eleftheriou-Smith, 12 March 12, 09:50

of initiatives to benefit sports enthusiasts and athletes' mothers during the Games, and in January, it announced plans to raise 3.5m during 2012 to establish youth sports programmes around the world. Follow ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ... such as McDonald's and Adidas have led to "750,000 people playing more sport in the country", citing the example of adiZones, Adidas's new giant outdoor sporting venues. Coe also looked to shed light on some of the most ...