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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director at athlete management company Umbrella Sports Marketing Management, and Rupert Pratt, managing director ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

products, including a teddy bear gingerbread biscuit sporting a Union Jack T-shirt, and limited ...

John Lewis to open dedicated Olympic shops

By John Reynolds, 10 April 12, 12:56

is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

Asda appoints chief marketer to replace Bendel

By Matthew Chapman, 19 March 12, 03:15

roles at AT T, sports media agency Resort Sports Network and J Walter Thompson. Walmart said Bendel ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

, eBay, EDF, Halfords, JD Sports, Legal General, LoveFilm, Sky and Vodafone. Source: card-issuers ...

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research ... The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

By Helen Edwards, PPA Business columnist of the year, 18 January 12, 07:00

leisure chain's 290 stores were bought out of administration for 20m by JD Sports earlier this month ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport ... The supermarket boss and the secretary of state for culture, Olympics, media and sport ... sport King said: "Clearly this year is going to be a year of sport for our country. We hope ... with sport. The 2012 School Games was launched yesterday with support from Olympic silver medallist Gail ...