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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Samsung tipped to unveil London 2012 Olympic phone

By Matthew Chapman, 03 May 12, 11:38

Samsung is a sponsor of the London 2012 Olympic Games and has already launched a global blogger programme to back the event. Sunny Hwang, vice-president and head of global sports marketing at Samsung, told Marketing that the Olympics is at the centre of the company's brand marketing, which it hopes ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

this problem. Whittingdale, best known for chairing the Culture, Media and Sport Select Committee during its ...

Digital marketing to be central to England's rugby World Cup

By John Reynolds, 21 March 12, 08:25

Vaughan was speaking at a recent industry conference in Barcelona. He said: "The biggest shop window in the game for us is the World Cup. It could be possible for us to target rival sports ... fans geographic areas and specific sports. Possible targets include fans of rugby league, which ...

Marketers debate brand issues at Barcelona sports forum

By John Reynolds, 12 March 12, 11:19

Marketers, commercial executives, and sporting luminaries discussed some of the most pressing ... Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event ... some of the brand sponsorship issues around their own sports. ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

in conjunction with Eurosport around major sporting events, but in future the media mix will be weighted toward ... , Yahoo! sites, which include Finance and Sport, attracted 706m unique visitors in January globally ...