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BT London Live signs up Duran Duran and Stereophonics

to watch London 2012 sporting action live on big screens for free at each of the venues. Tickets will go ... including live music, outdoor arts and performance, plus opportunities to try out different sports ...

Canterbury replaces Nike as England rugby kit provider

By Alex Brownsell, 02 March 12, 11:00

The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a ... . It also signed GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

, solar, microgeneration and electric vehicle-charging'. Sporting rivalry This year holds great ... from which it is descended. Orr says the British Swimming partnership is a commitment to the sport ... pursuing a career in the sport after realising he would not be the next Boris Becker. He now plays golf ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official ... out Olympic and Paralympic sports in participation zones. Live music from big-name acts will take ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment. The as-yet unnamed service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet ...