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VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

's individual brands such as Neilson, the winter sports brand, making sure that the right consumer audiences ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...

Victoria Beckham champions 'Great' Britain fashion push

By Matthew Chapman, 20 February 12, 08:50

, music and sport. At a time of widespread Government cuts, Jeremy Hunt, secretary of state for the Department of Culture, Media, Sport and the Olympics, is hoping the campaign will boost visitor numbers by 4 ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain ... and sport. The aim is to boost visitor numbers by 4.6m and visitor spend by 2.3bn over the next four years ... the themes of culture, heritage, countryside, music and sport, as these are the reasons people come here ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over ... for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

, if Londoners' abiding memory of the summer proves to be a wonderful period of sport and celebration ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors

By John Reynolds, 20 January 12, 07:00

sporting events clamouring for consumers' attention. The sponsors of Wimbledon and Queen's, Test ... in a busy period for sport tie-ups. After all, these 'crown jewels' events - which must be broadcast ... of the 'greatest show on earth'. Try harder Mark Joy, marketing director at sports agency Fast Track , says ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

-drinks company's portfolio and the social, economic and media landscape irrevocably changed , its sports ... says. 'We don't need to be showcasing Britain; for us, it is a pure sports marketing message ... is almost impossible, so sports sponsorship is no longer the cut-and-paste marketing option it once was ...