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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ... to be added to current tools,' she adds. Maurel's role at Sport England is to use data to help various sports' governing bodies to increase participation and attendance, a challenge for smaller sports ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

marketing spectator sport in separating the retail heroes from the retail zeros. In one corner, there ...

Helen Edwards: Agencies and accusations of plagiarism

By Helen Edwards, 15 February 12, 08:00

, is a montage of footage taken from popular culture, featuring more than 40 clips spanning sports ...

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

25 January 12, 12:00

MAYBE - KEVIN MCQUILLAN MANAGING, DIRECTOR, MATERIAL_UK Any sport-related marketing campaign ... . Sporting success remains the most effective means of unifying fans and players. NO - CHRIS LEWIS ... , not all professional sports people were at the front of the queue when it comes to brains or even common ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

than 20 years. For the sports-drink brand, it acted as lead agency for an extensive campaign around ... relations with other parts of the Chime empire; it is now also physically closer to its sister sports ... , this annual multi-sport event for the UK's elite young athletes and the biggest integrated schools competition ...

Technology creates a whole new ball game for sports marketing

By John Reynolds, 09 December 11, 12:00

New technology is offering an array of opportunities for marketing at sports events. ... demographic. The nation's best-loved sports are now so suffused with marketing technology that the live match ... their faces printed on the shirt numbers of their sporting heroes. The latest fan photo initiative, called ... means this could work well in most sports, perhaps particularly in football as players have the same ...

The Chinese are coming

By Rachel Barnes and Sarah Shearman, 30 November 11, 12:00

to consumers, and gave some Chinese brands a boost, particularly Li-Ning, the sports brand. It is named after ... the brand image'. Li-Ning currently sells only its badminton range in the UK, through sports distributor Goode Sport. Nick Goode, partner at Goode Sport, says that, while some Chinese brands might face ...