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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

deals with sportswear firm Nike and games manufacturer EA Sports. Reports in the tabloids ... at this time." Both Nike and EA Sports released similar statements. Nike said: ""This is a private matter ... for seven years and he continues to be a Nike athlete." This view was echoed by an EA Sports spokesman ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

Digital Work: From brief to browser

13 May 10, 12:00

beyond the copy of the email - if the recipient's interest was sports cars, for example, his name ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

, managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position ... 's, which have decided to run football-themed activity but lack a developed connection with the sport A ... is not especially creative.' Deft marketing Steve Martin, chief executive at M C Saatchi Sports Entertainment ...

New musical success

By Nicola Clark, 16 April 10, 08:00

he questions Volvo's tie with Snowbombing, the annual winter-sports and music festival held ...

Brand Health Check: Honda

By Jeremy Lee, 14 April 10, 12:00

that on sports cars,' and so on. It wasn't that Honda was boring, it just always seemed to be off the pace ... from the sport in 2008, nothing has really changed. Last month, Honda recalled 410,000 cars to Toyota ...

Among the contenders

By Richard Abbott, 23 March 10, 12:01

Sporting Chance Innocent Drinks Innocent Big Knit 2009 Sainsbury ...

BBC rivals start to circle

By John Reynolds, 09 March 10, 12:01

. - Capping TV sports-right spending at 9p in every licence fee 1. - Investing 50m a year from this total ...

F1's brand challenge

By Joe Thomas, 09 March 10, 12:01

will begin a new era - one in which the sport could become even more compelling for brands. Mosley, the controversial former president of the sport's governing body, the FIA, has been succeeded by ex-Ferrari marketer ... of the lure of the world's premier motor sport. More importantly for the British public and sponsors ...