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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

effort to take the polar bear out of the fridge. But stops short of great without a clear cause at its ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

" with them. It ends with the statement, "Unbranding cigarette packs wont stop everyone from smoking ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers ... The drive, which will run across TV, press and radio is the first "health harm" anti-smoking ... ). It follows a call at the end of last year by the British Medical Association to ban smoking in cars. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...