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Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

with state of the art equipment. But we didn't stop there: we created a partnership with Core Performance ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

effort to take the polar bear out of the fridge. But stops short of great without a clear cause at its ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

the Big Price Drop as "classic smoke and mirrors from Tesco, giving with one hand and taking ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

natural extension of this. - Stop being protectionist - work with competition to the same end. - A ... chewing. Remedy - Stop announcing launch dates - no one believes them any more and with each ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

? To become excellent at anything I take up, to be able to fly, and to stop people being negative. ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters

Around 500 jobs at risk at bmibaby

By John Reynolds, 04 May 12, 01:28

routes will be stopped from next month. It is still open to offers for bmibaby, but has previously ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

/exchange bidding with a one-stop solution. 8 OUT OF 10 Inventory A recent Forrester ... . The promise is of a one-stop solution that challenges a current issue around duplication and frequency control ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...