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Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

/exchange bidding with a one-stop solution. 8 OUT OF 10 Inventory A recent Forrester ... . The promise is of a one-stop solution that challenges a current issue around duplication and frequency control ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

". Instead, he claimed Tesco had been guilty of stopping incremental improvements and losing focus ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

the ultimate weapon: to switch off and stop sharing their information. Technology was supposed to make life ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Asos joins growing 'Click and Collect' service

By Matthew Chapman, 12 March 12, 12:30

retailers, which include Co-op, Spar, McColls, Costcutter, Sainsbury's Local, One Stop and Londis. Click ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

as a digital channel and stop viewing the platform purely as an extension of mobile. Steve ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

Many people are up in arms about the changes Google has enforced today in its privacy policy , describing the changes as "unfair and unwise" and an "invasion of privacy". Perhaps a key concern is that users seem to have no way of opting out other than to stop using a Google service completely. Today ...