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Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

stop in the UK as part of Thomson Airways this week, but the 13 aircraft currently on order ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

, the first since its split from Ericsson, uses stop motion animation, as director Wes Anderson brings a boy ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers ... The drive, which will run across TV, press and radio is the first "health harm" anti-smoking ... ). It follows a call at the end of last year by the British Medical Association to ban smoking in cars. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Game retailer in consolidated pre-Christmas push

By Loulla-Mae Eleftheriou-Smith, 01 December 11, 12:50

-Christmas marketing push to showcase the brands as a first-stop for casual and expert gamers respectively.

Littlewoods censors Facebook backlash over Christmas spot

By Nicola Clark, 22 November 11, 04:00

The ad features a twist on a nativity play, in which children sing and rap about presents bought by their mums. Hundreds of consumers have attacked the ad on social media sites, complaining that it is inappropriate given the current economic climate. Comments such as, "Stop ruining Christmas for kids ...

Beatbullying signs up global brands for internet march

By Loulla-Mae Eleftheriou-Smith, 14 November 11, 08:30

their own lives as a direct result of being bullied. This must stop. Every child has the right to a life ...

First Direct ads parody high-street banking rivals

By Sarah Shearman, 05 October 11, 10:00

, using poster sites across key transport hubs. The posters appear in bus-stop sites near relevant high ...

Digital UK puts focus on London 2012 switchover

By Ariane Osman, 15 September 11, 12:55

The capital's analogue TV signal will be switched off on 4 April. To promote the switchover, Digital UK is running a 6m TV, radio, local press and online advertising campaign. A TV ad features a female viewer who is unaware of the switch to digital. The character's TV stops working during a ...