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Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers ... The drive, which will run across TV, press and radio is the first "health harm" anti-smoking ... ). It follows a call at the end of last year by the British Medical Association to ban smoking in cars. The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a decrease in spend on press ads by the major food retailers.

Is state-funded consumer research all smoke and mirrors?

By Gemma Charles, 15 September 11, 12:00

for the raw data of its study, comprising interviews with 6000 young people about their smoking attitudes ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks off at Wembley on Saturday, writes Alex Brownsell.

Customer engagement - Want consumers' attention? First, stop trying to grab it

By Alan Mitchell, 19 January 11, 12:00

A more useful measure of a market than share or value sales is the amount of time and attention people already pay to your brand, as this can help you engage more effectively.

Department of Health anti-smoking ad features 'Oliver' musical theme

By Joe Thomas, 26 December 09, 12:01

locations, including their own houses and schools, to illustrate that they would do anything' to stop their parents smoking. The TV activity is part of a new free Quit Kit created by the NHS. The kit includes a ...

Editor's comment: Stop selling ourselves short

By Lucy Barrett, 20 October 09, 02:00

At the MediaGuardian Changing Advertising Summit on Monday, the Advertising Association's new chief executive, Tim Lefroy, sought to spell out his agenda.

Watch the European Union's anti-smoking 'superheroes' viral

By Staff, 15 October 09, 02:55

- smoking superheroes. Each Helpisode recounts how a young European is faced with a tobacco-related issue ... or to quit smoking with a TV and Web campaign and different activities in the 27 European Member States ... , addressing one of the key themes of the Help campaign: prevention, cessation and passive smoking ...