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Viking eyes consumer appeal with relaunch
Brooksbank. 'The distinction (between companies and consumers) is not obvious any more. SMEs need a one-stop ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
audience and makes them stop, think and change their mind or actions. Pete Markey, Marketing director ...
Helen Edwards on Branding: Apple of their eye
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage. ... is knowing when to stop. Some clever ideas just won't make the leap across sector barriers. Many marketers ...
Marketing's Power 100
, but that hasn't stopped him nabbing the top UK job at drinks multinational Diageo. His sense of style may owe ...
Helen Edwards on Branding: From checkout to grave
-bashing won't stop there. A growing concern is that they will soon hold more information on people than ...
Marketing's Contact Centre League Tables 2009
company. Nearly two-thirds of those who had had a bad experience stopped doing business with the brand ...
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