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Helen Edwards: Grand incentive to alter pack mentality
You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...
Tobacco branding ban debate: reaction from all sides
between the role of branding and smoking behaviour, while it ignores the wider role of branding. "Just focusing on the connection between branding and smoking behaviour may be a distorted way of looking ... then actually it may result in more people smoking rather than less because it becomes a very price sensitive ...
Govt wants tobacco firms 'to have no business' in UK
research that claims smoking causes 100,000 deaths a year in the UK. Lansley told The Times: "We don ... and food industries to tackle health issues, he claimed there was "no harmless level of tobacco smoking ... out smoking in the UK. It is currently running a hard-hitting anti-smoking campaign ...
Out-of-town retailers and betting brands escape Portas clampdown
Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...
How brands are innovating their way out of the 'squeezed middle'
consumers, stopping them trading down to cheaper own-label options. Even brands as big as Coca-Cola - which ...
All Her Majesty's brands: 10 brands the Queen can't live without
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
for that future.' 2. Sustainability needs to be embedded into the business, not an add-on 'We have stopped ...
Marlboro owner to sue over cigarette branding clampdown
of smoking. Nicola Roxon, Australia's minister for health and ageing, told the BBC: "We know ... of the devastating health effects of smoking." Philip Morris's Asian arm, which owns the Philip Morris subsidiary ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
at Unilever on Magnum in Italy. I was stopped at customs at Dover,' he recalls, with a broad grin. 'The ...
Helen Edwards on Branding: Chalk and cheese
, and that we stop seeing them as mutually incompatible. How might that work in practice? Go back ...
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