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Brand Manager of the Week: Thuy Nguyen
? To become excellent at anything I take up, to be able to fly, and to stop people being negative. ...
Helen Edwards: Grand incentive to alter pack mentality
You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...
Nissan's soaring sales: the strategy behind the success
. BRAND VIEW Steve McLennan, marketing director, Nissan GB In 2005 we made the decision to stop ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...
All Her Majesty's brands: 10 brands the Queen can't live without
. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...
Brands navigate the Euro maze
to commit to longer-term investments, they need short-term marketing boosts for existing brands as a stop ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
for that future.' 2. Sustainability needs to be embedded into the business, not an add-on 'We have stopped ...
Launching a brand's first ever TV campaign? Here's a five-point plan
director Neil Henderson . - Costs and commitment Don't do one burst of TV and then stop, advises ...
Helen Edwards on Branding: Devoid of meaning
conducted the survey, claims that the findings should send 'big smoke signals to boardrooms'. He should be more concerned about smoke and mirrors closer to home. This is one of those reports that tells you more ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
at Unilever on Magnum in Italy. I was stopped at customs at Dover,' he recalls, with a broad grin. 'The ...
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