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Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

. BRAND VIEW Steve McLennan, marketing director, Nissan GB In 2005 we made the decision to stop ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...

Lewis Hamilton and Jenson Button star in Vodafone shoot

By Arif Durrani, 27 June 11, 02:06

in iconic British-inspired outfits. At the end of the footage, Lewis, who famously stopped paying tax ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks off at Wembley on Saturday, writes Alex Brownsell.

Ford unveils first global ad campaign for the Focus

By Alex Brownsell, 25 February 11, 08:00

The TV, print and outdoor campaign, created by Blue Hive, WPP's dedicated Ford of Europe team , promotes 14 different technological aspects of the new Ford Focus model. The car's features, such as 'Active Park Assist', which enables the vehicle to automatically park itself, and 'Start-Stop', which ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

audience and makes them stop, think and change their mind or actions. Pete Markey, Marketing director ...

Jeep targets snowed-in consumers with latest campaign

By Alex Brownsell, 08 December 10, 10:41

The print and digital ads, running until 22 December, promote the Chrysler-owned SUV marque s Compact Jeep Patriot. Print executions play on the poor weather, carrying the line: "Oh hello snow: I d been hoping you d stop by . A digital push, by contextual advertising agency Vibrant, will target ...