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Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...

Editor's comment: Riots pose tough CSR questions

By Noelle McElhatton, 17 August 11, 12:00

In the aftermath of last week's riots, some marketers will be pondering the smoking ruins of their brand, at least as it is viewed by the middle classes. Most of the rioters were in their teens and early-20s - the exact demographic courted by the makers of sporting apparel. Brand-owners were quick ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

By Robin Garton, Creative director, MBA, 20 July 11, 12:00

to stop the campaign getting tired. When you have the audience on board with a construct, you have far ...

Nectar launches virtual fashion high street

By Ed Owen, 18 May 11, 12:14

The site is launching with 30 retail partners including Debenhams, House of Fraser, Ted Baker and Gap. It marks the first time a site has brought together all of Nectar's partners in a retail hub. The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands ...