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Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

for that future.' 2. Sustainability needs to be embedded into the business, not an add-on 'We have stopped ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

at Unilever on Magnum in Italy. I was stopped at customs at Dover,' he recalls, with a broad grin. 'The ...

Subway to create 3,000 jobs by moving beyond core fast-food outlets

By John Reynolds, 27 July 11, 09:38

,400 outlets in the UK. The latest move comes as Subway unveils its Smoking BBQ Chicken Temptation, its ...

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

By John Reynolds, 06 April 11, 12:00

it took the moral high ground when it stopped giving away toys six years ago. It also steers clear ... white-van man stopping off at KFC to shout 'fatten up', not 'lighten up'. Tilling is not buying ...

Cornish Pasties win protected status

By Ed Owen, 23 February 11, 10:01

as much. Today s announcement does not stop other producers from making other type of pasties but they won ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

audience and makes them stop, think and change their mind or actions. Pete Markey, Marketing director ...

Profile: Power behind The King

By John Reynolds, 03 November 10, 12:00

be commended for its pro-active approach in stopping the advertising of its products to children. It adapted ...

Helen Edwards on Branding: Apple of their eye

By Helen Edwards, 29 September 10, 12:00

Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage. ... is knowing when to stop. Some clever ideas just won't make the leap across sector barriers. Many marketers ...