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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

effort to take the polar bear out of the fridge. But stops short of great without a clear cause at its ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

? To become excellent at anything I take up, to be able to fly, and to stop people being negative. ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work, and the humourless jobsworth who takes you to task about your lapsed travel card. By the time you've stopped ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

this is not the right time for that. That in no way means Carlsberg has stopped its innovation we actually have a ...

Brand Health Check: Baileys

By Gemma Charles, 01 March 12, 12:00

's number-one liqueur brand and Diageo has said it stopped heavy discounting in supermarkets this Christmas ...

Brand Manager of the Week: Jenni Morgan, single-serve trade marketing manager, Mars Drinks

14 February 12, 12:00

Describe yourself in three words. Hard-working, passionate, enthusiastic. What would you be if you weren't a brand manager? If money and skills were no object, I'd love to race Formula One cars. If you were a brand, what would you be and why? The North Face. 'Never stop exploring' is a great ...