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Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

natural extension of this. - Stop being protectionist - work with competition to the same end. - A ... chewing. Remedy - Stop announcing launch dates - no one believes them any more and with each ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

/exchange bidding with a one-stop solution. 8 OUT OF 10 Inventory A recent Forrester ... . The promise is of a one-stop solution that challenges a current issue around duplication and frequency control ...

What brands can learn from Caine's Arcade

By Nicola Clark, 26 April 12, 09:00

. This didn't stop him from spending his summer waiting for customers. When film-maker Nirvan Mullick ...

The myth of the ageless society

By David Benady, 19 April 12, 09:00

are going to stop calling our centres retirement homes (to reflect this). In future, will retirement ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

, the first since its split from Ericsson, uses stop motion animation, as director Wes Anderson brings a boy ...

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

they be? To see my friends and family in Italy more often, to travel more, and that it would stop ...

Brand Manager of the Week: Alex Balzaretti

14 March 12, 08:30

into it, rather than external aspects you cannot control; that people stopped hitting 'reply all' when ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

this is not the right time for that. That in no way means Carlsberg has stopped its innovation we actually have a ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

Many people are up in arms about the changes Google has enforced today in its privacy policy , describing the changes as "unfair and unwise" and an "invasion of privacy". Perhaps a key concern is that users seem to have no way of opting out other than to stop using a Google service completely. Today ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a decrease in spend on press ads by the major food retailers.