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Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

/exchange bidding with a one-stop solution. 8 OUT OF 10 Inventory A recent Forrester ... . The promise is of a one-stop solution that challenges a current issue around duplication and frequency control ...

Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

in the first five seconds - or people will close the link, and sharing stops. Selfish motives Meanwhile ...

Sony Mobile chief Pierre Perron on reviving the brand

By Matthew Chapman, 28 March 12, 11:30

's amazing what the brain can do when the body says "stop". I am also passionate about wine.' On how ...

Sony Mobile readies 'made of imagination' global push

By Matthew Chapman, 19 March 12, 01:25

The script for the global campaign is based verbatim on the thoughts of an eight-year-old boy with creative using the same stop-motion animation techniques used by Anderson in his 2009 film 'Fantastic Mr Fox'. Steve Walker, chief marketing officer at Sony Mobile, said: "Xperia smartphones are made ...