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SECTOR SURVEY: SUPERMARKETS

By AMANDA RICHARDS, 06 March 97, 12:00

This week s sector survey is proof that, in the vexed area of supermarkets and food retailers ... This week s sector survey is proof that, in the vexed area of supermarkets and food retailers, advertising strategy is more important than advertising budget. It is an extraordinary table topped by frozen food giant Iceland, which, following the resignation of its pounds 13.5m account by WCRS last ...

CAREERS: Movers - Booths Supermarkets

03 October 02, 12:00

Lincoln Clarke has been appointed marketing manager at Booths Supermarkets, the leading North West

Supermarkets renew focus on vouchers

By Miranda Fitzgerald, 27 January 09, 09:30

supermarkets, according to industry experts.

Henkel creates line for supermarkets

By Samuel Solley, 05 February 04, 12:00

. The packs will retail for £3.49 and are intended to take advantage of impulse DIY purchases in supermarkets ...

Supermarkets stick by comparison strategies

By Joe Thomas, 04 August 09, 08:30

compare like-for-like products. The ads are at the forefront of a supermarket price battle, which began ... has become more prominent. Tesco and Asda, the UK's biggest supermarkets, are making near ... will continue, albeit with minor amendments. In recent months, the supermarket has changed the way it compares ...

Branding: Supermarkets top green survey

10 June 08, 12:00

Supermarkets are the greenest brands in the UK, according to a report by Landor. ... The 2008 ImagePower Green survey showed that the UK's biggest grocers accounted for five of the top six green brands. Marks & Spencer was the greenest supermarket, followed by Waitrose, Tesco, Sainsbury's and Asda. According to the report, The Body Shop is the UK's greenest brand. Dove, Google ...

ANALYSIS: Supermarkets spy local attraction

By Rachel Barnes, 05 February 04, 12:00

Supermarkets have taken to purchasing convenience stores in a bid to increase their share of local ... Already dominant on the high street and in retail parks nationwide, the UK's major supermarket ... -up' - sector represents the latest strategy for supermarkets to extend their reach. Planning problems One reason why supermarkets have been eyeing up this market is the difficulty in buying ground ...