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Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

the supermarket has "to build better brands" . At an analysts conference on earlier this month Clarke said ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Adwatch (Nov 30) - Top 20 recall: Aldi

By David Golding, Founding partner, Adam & Eve, 01 December 11, 09:00

The discount supermarket's campaign has given it a warm, human face for the first time. ... -matching pound-crunching supermarkets. And they've turned up on my YouTube screen, they've turned up ...

Beckham wears blindfold for debut Sainsbury's ad

By Matthew Chapman, 24 November 11, 02:16

The ad is part of a two-month campaign that will form a key plank of the supermarket's sponsorship of next year's Paralympic Games. Sainsbury's signed up Beckham up as a brand ambassador in a deal reportedly worth 5m. The retailer has played down suggestions Beckham is a replacement for long ...

Tesco launches Christmas Price Drop marketing blitz

By Matthew Chapman, 23 November 11, 04:20

The supermarket giant will reduce the prices of 1,000 products as part of a Big Christmas Price Drop push that launches tomorrow (24 November). Tesco UK chief executive Richard Brasher said the continued poor economic climate has convinced him that reducing prices is the "right option". A Tesco ...

Tesco to free up shelf space with augmented reality trial

By Matthew Chapman, 17 November 11, 09:03

-in. The supermarket chain also hopes the use of augmented reality on customers' home desktops will reduce the number ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

By Nick Darken, Executive creative director, Albion, 26 October 11, 12:00

The supermarket has moved its ads into the post-Jamie Oliver era with great poise. ... up, all the big supermarkets have their own strategy to cling on to sales. Essential Waitrose ... blender with a Take That track. At a time when every supermarket boss must be staring down the barrel ...