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Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ...

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

Brasher, who was previously commercial and marketing director, was promoted to his current role in March last year in the post-Sir Terry Leahy reshuffle led by Clarke. His time at the top has coincided with a difficult period for the UK s biggest supermarket, capped by a 1.3% drop for Christmas ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent ... with Wm Morrison Supermarkets plc or indeed any other entity'. Other supermarkets must ensure that any ...

Customer Publishing Agency of the Year: Publicis Blueprint

By Nicola Clark, 13 December 11, 09:00

as an example of an impressive and genuine strategic partnership; Blueprint works with 500 of the supermarket ...

Heathrow invests in content to raise profile ahead of 2012 rush

By Loulla-Mae Eleftheriou-Smith, 06 October 11, 10:00

at Heathrow. 'You go to the supermarket twice a week, but you come to the airport twice a year or less,' he ...

Ocado launches customer magazine with lifestyle focus

By Matthew Chapman, 20 September 11, 12:58

Online grocery service Ocado is launching a customer magazine designed to challenge supermarket

Sainsbury's transactional mobile site goes live

By Ben Bold, 18 July 11, 03:31

to collect it the next day. The supermarket is also planning to roll out the service to grocery products ...

Sustain hits out at government voucher scheme

By John Reynolds, 15 July 11, 12:15

through the supermarket chain has been criticised as "short-term" and "tokenistic" by a campaign group.

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

food within easy reach' campaign. As the supermarket chain continues to integrate the Somerfield stores ...

British Curry Club launches Chaat! magazine

By Katherine Levy, 31 March 11, 10:47

India. The glossy is set to be rolled out across 20 flagship Tesco supermarkets nationwide, 5 ...

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