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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

's presence might be relatively small, but the supermarket sector is prone to seismic shifts; Gissing points ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

is purchased and the price drops ahead of or on the release date, the supermarket will refund the difference ... 's is not the only supermarket to offer music downloads. Tesco has already launched a service. Follow Matthew ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

an analysts' conference following the company's annual results , Clarke revealed the supermarket's renewed ... , with the supermarket claiming it is compressing three years' work into one year, with a 200m investment in recruiting ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...

Tesco debuts 'Delivery Dash' Facebook game

By Gemma Charles, 06 March 12, 08:30

then it has become the most popular supermarket Facebook page, attracting 600,000 fans. ...

Brand barometer: Supermarkets, which one is most prominent online?

By Gemma Charles, 24 February 12, 08:00

Tesco has the highest share of voice while 20% of conversations about supermarkets concern

Helen Edwards: The fundamental flaw at the heart of Groupon's business model

By Helen Edwards, PPA Business columnist of the year, 22 February 12, 12:00

coupons and collect money-off vouchers . These are the folks who traipse round supermarkets ... and deep-discount supermarkets offer similar benefits to consumers, but the former appeal as a service ...

Supermarkets court brand advocates via social media

By Matthew Chapman, 15 February 12, 05:29

Supermarkets are courting social media commentators as independent brand advocates in order ... new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a self ... who goes into a supermarket and tweets a couple of pictures can be considered an analyst ... -year-old girl went viral after her mother posted it on her blog. The letter resulted in the supermarket ...