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Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Molson Coors launches Animée campaign for 'crucial' female market

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:25

across supermarkets and a partnership with hair salon brand Toni & Guy.

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

supermarket offers rewards, 70% prefer offers or discounts to spend at the supermarket, with only 18% wanting ...

Sainsbury's launches Paralympic brand identity

By Matthew Chapman, 26 October 11, 11:11

The branding, created by FutureBrand and AMV.BBDO, aims to deliver a consistent identity for all the supermarket's sponsorship activity running up to the launch of the games. An 'Here's to Extraordinary ... for the obstacles they have overcome in coming to terms with their disabilities." The supermarket chain signed up ...

Waitrose unveils first loyalty card in strategic shift

By Gemma Charles, 25 October 11, 08:30

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two years ago, and is the result of research carried out among thousands of customers to understand how ...

Tesco eyes Olympic tie via Clubcard partners

By Sarah Shearman, 28 June 11, 09:00

Clubcard activity are unknown. However, the supermarket is understood to have signalled it is aiming ... but has an association with the GB Olympic Canoeing team. In May last year, rival supermarket Sainsbury ... Supermarket for women s football in England from 2007 to 2010. It was also the official supplier ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

food within easy reach' campaign. As the supermarket chain continues to integrate the Somerfield stores ...

Tesco refuses government Clubcard share plan

By Rachel Barnes, 08 March 11, 08:30

The supermarket chain said consumers trusted Clubcard to keep their personal details confidential, and that it is not prepared to reveal the information provided by them. 'One of the key reasons our customers trust Clubcard is because they know Tesco would never compromise on the promise we make them,' said Clubcard ...

LoveFilm extends Ocado food and film deal to 2012

By Arif Durrani, 18 January 11, 11:39

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose ... the supermarket announced gross sales for the full year are up 29.0% to 551.1m, with growth in both the number ...

Government looks to brands to fund £250m health scheme

By Gemma Charles, 01 December 10, 09:45

The plan, unveiled as part of the Public Health White Paper, will see five million Change4Life-branded vouchers distributed through supermarkets, doctors' surgeries and newspapers, which can be exchanged for reduced-rate gym and swimming sessions, and healthy food and drink. To redeem the vouchers, consumers ...