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Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

stores and low-profile hotels; now it is stocked in five supermarket chains. Christina Brown, former ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

-label launch in its history. The work was critical, as the range makes up 85% of the supermarket's business ...

Catch me if you can

By Philip Bordet-Stead, Design Bridge, 09 November 11, 12:00

Now, just imagine the average consumer in the supermarket aisle doing the 'rush hour' shop on autopilot. Or think of an online shopper choosing from a grid of thumbnails. How can brands trigger a connection and 'click' with people? The shelves are loaded with generic packaging and it's easy for people ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

' work on Morrisons' 'Let's grow' campaign generated 52m in incremental revenue at the supermarket ...

Field Marketing Leagues 2010

By David Tiltman, 11 August 10, 12:00

intelligence to supermarkets and retail stores such as Comet. Freeview head of marketing Owen Jenkinson regards ...

Morrisons adopts celeb-free activity

By Joe Thomas, 13 July 10, 12:01

The supermarket chain says the shift is a reaction to rival brands moving into its territory, which focuses on fresh food. The campaign moves away from its celebrity-led approach it adopted ... ." This first execution of the campaign aims to communicate the fact that Morrisons is the only supermarket ...

Customer Publishing Leagues 2010

By Robert McLuhan, 16 June 10, 12:00

with Asda, which has had a good year. An online version of the supermarket's magazine is adding new visitors ...

Selling with the enemy

By John Reynolds, 20 April 10, 12:01

Tesco's expression of gratitude to rival supermarket Waitrose and its 'advertising gurus' for prompting a 'soaring increase' in its rhubarb sales raises a key question about the value of content-driven advertising: could these 'infomercials' harm the brands that create them? The ad, which was created by MCBD ...

Co-op retains Rocket and Rapp Media

By Sarah Johnson, 05 May 09, 02:15

business. Rocket will handle the bulk of the Co-op's food and banking business. The supermarket chain ...

Co-operative Group reviews media account

By Sarah Johnson, 02 April 09, 10:45

The group acquired supermarket chain Somerfield last month for 1.6bn. Somerfield's media business is currently handled by full service agency WWAV Rapp Collins. Co-op's food and banking business is held by PHD. Other agencies working with the group include MediaCom North and Brilliant Media. Businesses included ...