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Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which ... grace comes after it failed to fend off growing competition from large supermarkets such as Tesco ...

Foster's Gold to get £7.5m marketing boost

By Gemma Charles, 20 February 12, 09:01

local shop on the way to watch Euro 2012 at a mate's house, or visit the supermarket to stock up ...

Beckham wears blindfold for debut Sainsbury's ad

By Matthew Chapman, 24 November 11, 02:16

The ad is part of a two-month campaign that will form a key plank of the supermarket's sponsorship of next year's Paralympic Games. Sainsbury's signed up Beckham up as a brand ambassador in a deal reportedly worth 5m. The retailer has played down suggestions Beckham is a replacement for long ...

Tesco lettuce ad challenged by Sainsbury's

By Matthew Chapman, 18 October 11, 08:30

by the ASA. The supermarkets are currently engaged in a price war, following the launches of Sainsbury ...

Waitrose takes on Tesco with biggest value campaign

By Matthew Chapman, 05 October 11, 08:30

marketing director Rupert Thomas insisted the supermarket is committed to the Tesco price-match for the long ... accounts for 18% of all the supermarket s sales, with the 1500 lines forecast to be worth an estimated 900 ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

with the end of the partnership between the supermarket and long-term brand ambassador Jamie Oliver ... . The change away from "try something new today" takes the supermarket back to its roots, according ... " and "Taste the difference" own brand ranges. The supermarket also believes it can compete with Tesco ...