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Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Morrisons' marketing director Lancaster resigns

By Matthew Chapman, 13 April 12, 10:45

for an undisclosed job, seven months after being handed a wider remit by the supermarket. ... Richard Hodgson in his new job. The supermarket said Lancaster "has taken the decision to leave ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

The Everyday Value range will feature brighter packaging than its predecessor. David Wood, Tesco UK marketing director, said: "Tesco was the first supermarket to launch a 'value' range back ... . In total, the supermarket group is introducing more than 550 new lines, beginning today (4 April ...

Sainsbury's invests £2m in start-up green energy company

By Rachel Barnes, 22 February 12, 12:07

The supermarket is one of a number of investors backing the newly formed business, Tamar Energy, with a collective 65m fund. The energy company plans to develop a UK network of more than 40 anaerobic digestion (AD) plants, which will generate 100 megawatts of green electricity over the next five ...

Müller buys leading position in milk market

By John Reynolds, 17 January 12, 02:54

German-owned M ller is already a big presence on the nation's supermarkets shelves with its household yoghurt brands. Robert Wiseman Dairies, which was founded in 1947 and still operates from the original farmhouse, has an approximate 30% share of the UK fresh-milk market. Milk sold to retailers ...

Morrisons appoints Lancaster to lead Kiddicare marketing

By Matthew Chapman, 17 January 12, 08:48

on the strategic launch of JohnLewis.com and Debenhams.com. The supermarket acquired Kiddicare in a 70m deal ...

Morrisons own-brand push hit by departure of marketer Micklethwaite

By Gemma Charles, 23 November 11, 11:00

Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods ... -labels during her time at the supermarket. The job changes come at a critical time for Morrisons. It has ... -brand products account for 43% of sales, while at its main rivals the figure is at least 50%. The supermarket ...

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

campaigns in the local area. Another newcomer, supermarket Haldanes, opened its doors in 2009, the first ...

Arla moves into Indian dairy food

By John Reynolds, 26 August 11, 10:50

be difficult to achieve." The range is to be listed in supermarkets, including Tesco and Asda. It is unclear how much the range will be priced at. Arla believes the stocking in mainstream supermarkets ... of modern Indian women like to shop in the big four supermarkets, but often have to make extra trips ...