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Sainsbury's chief praises marketing as annual revenue hits £22.3bn

improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding ... .2% and Basics rising by 6.8%. The supermarket is now halfway through the relaunch of its 'by Sainsbury ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

The impact made by supermarkets has led to fierce competition and lower prices. ... such as Stella McCartney, Dior and Tommy Hilfiger all getting in on the act. Supermarkets . As the supermarkets have extended into clothing, competition has become fierce and prices have been pushed down ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... 's by redefining 'super-market' to mean 'all of your weekly shop and more under one roof', but what does it mean ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

an analysts' conference following the company's annual results , Clarke revealed the supermarket's renewed ... , with the supermarket claiming it is compressing three years' work into one year, with a 200m investment in recruiting ...

Tesco braces itself for first annual profit drop in 20 years

By Matthew Chapman, 16 April 12, 09:41

The supermarket is set to post a 2% fall in UK trading profits to 2.47bn for the year ending 25 ... basic functions such as customer service more effectively, according to Clarke. The supermarket has ... of all of its operations, the supermarket is also reviewing its advertising account , currently held ...

Game and Gamestation brands survive following acquisition

By Matthew Chapman, 02 April 12, 09:34

of increasing competition from internet retailers such as Amazon, as well as from the UK's major supermarkets ... press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

Two thirds of Brits express annoyance over mobile advertising

By Matthew Chapman, 24 February 12, 08:40

. Brands that exploit personal data too much can face a backlash with Veremis citing US supermarket group ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

supermarket offers rewards, 70% prefer offers or discounts to spend at the supermarket, with only 18% wanting ...

Adwatch (Jan 18) - Top 20 recall: Tesco

By Geoff Smith, Creative director, McCann London, 18 January 12, 12:00

all know what the inside of a supermarket looks like, and we ve seen loads of product all the way ... as the supermarket for the everyman. The ad is simply trying to tell us that, whoever we are and wherever we live, we ... that will make your Christmas special, but I worry about those supermarket shots. Are they in there to show a ...