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Costa to take brand into supermarkets

By John Reynolds, 11 April 12, 12:58

Costa Coffee is to begin selling its coffee and other products in supermarkets in a move to take ... Starbucks in supermarkets. Starbucks launched its Via instant coffee nationwide in 2011. Costa Coffee ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

' approach - or it could be symptomatic of an emerging trend . The supermarket sector has been one ... that the supermarkets are pulling back, however. Between November and January, the total national press adspend from ... and campaigns at the British Retail Consortium, which counts the big supermarket chains among its members ...

Brand barometer: Supermarkets, which one is most prominent online?

By Gemma Charles, 24 February 12, 08:00

Tesco has the highest share of voice while 20% of conversations about supermarkets concern

Supermarkets court brand advocates via social media

By Matthew Chapman, 15 February 12, 05:29

Supermarkets are courting social media commentators as independent brand advocates in order ... new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a self ... who goes into a supermarket and tweets a couple of pictures can be considered an analyst ... -year-old girl went viral after her mother posted it on her blog. The letter resulted in the supermarket ...

Supermarket sweep for in-store Wi-Fi

By Matthew Chapman, 03 February 12, 08:30

All the big four supermarkets are now trialling Wi-Fi for customers in their stores. ... According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our ...

Supermarkets lure shoppers with January promotions blitz

By Matthew Chapman, 03 January 12, 10:07

The big four supermarkets are leading the push with Morrisons, Tesco, Asda and Sainsbury's running January promotions. Morrisons has launched a "Win Free Shopping This January" campaign that will give away free shopping to more than 15,000 customers each week throughout January. Up to five customers ...

Supermarkets battle it out for Christmas shoppers

By John Reynolds, 21 December 11, 01:15

, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Portas review criticises supermarket non-food expansion

By Matthew Chapman, 13 December 11, 12:45

Retail expert Mary Portas has taken aim at supermarkets and out-of-town retail parks in her review ... supermarkets expanding into non-food. Portas said: "What really worries me is that the big supermarkets don ... 've been expanding their reach into homewares, stationery, books, flowers you name it. Supermarkets now ...

Supermarket price war fails to bolster food sector

By Matthew Chapman, 07 December 11, 12:25

Statistics from market research firm Nielsen show the proportion of goods on promotion in all the major supermarkets during the four weeks to 26 November increased from 35% last year to 37% this year ... Watkins said: "The last week of November is typically a strong week for supermarkets, but this year ...