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Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

food within easy reach' campaign. As the supermarket chain continues to integrate the Somerfield stores ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

- The Sun, the Daily Mail - are pretty much retail catalogues, and the supermarkets are absolutely ...

LoveFilm extends Ocado food and film deal to 2012

By Arif Durrani, 18 January 11, 11:39

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose ... the supermarket announced gross sales for the full year are up 29.0% to 551.1m, with growth in both the number ...

Helen Edwards on Branding: A new consumer champion

By Helen Edwards, 26 October 10, 12:01

users on higher tariffs. Supermarkets put the milk and eggs at the back of the store, to force customers ...

Helen Edwards on Branding: The challenge of the dual

By Helen Edwards, 22 September 10, 12:00

in that mesh sacking you get in supermarkets, so two or more messages can be communicated if wrapped in a ...

Helen Edwards on Branding: Ask why before you buy

By Helen Edwards, 17 August 10, 12:00

enough to imagine Wagamama ready meals in the chiller cabinet, to follow on from its supermarket sauces ...

Helen Edwards on Branding: Slavery doesn't pay

By Helen Edwards, 26 May 10, 12:00

in the late 60s. Today, supermarkets have adopted the practice, coaxing customers to check out their own ... airline seats, scanning supermarket goods and assembling their IKEA Vika Amon. Helen Edwards has a PhD ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

surprised that the supermarket managed to introduce a 'value' range of everyday products without devaluing ... presence, acknowledging that 6.5m shoppers do not have easy access to a Waitrose branch. The supermarket ... at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...