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How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

of promotional excess that exists in many of the mainstream supermarkets is, in the worst case, confusing ... 's Taste the Difference and Basics lines outperformed its standard own-label range. The supermarket ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

Mobile commerce, supermarket power, empty high streets ... what does the changing retail

Sector Insight: Men's grooming and shaving

By Jane Bainbridge, 25 January 12, 12:00

been hit by the fashion for stubble. - Supermarkets: Men are most likely to buy grooming products from supermarkets (89%). - Wet shaving: Almost two-thirds of men wet shave, while only a quarter ...

Boots rolls out personalised promotions at till

By Matthew Chapman, 08 December 11, 01:44

and includes up-to-date promotions in rival supermarkets. Follow Matthew Chapman at @mattchapmanuk ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 12:00

, 60% of everything consumed out of home was first bought in supermarkets as part of consumers' grocery ...

Sector Insight: Fragrances

By Jane Bainbridge, 07 December 11, 12:00

. Boots may be under pressure from supermarkets and online when it comes to many categories of toiletries ... . Supermarkets are weaker in this category, perhaps because fragrances are a considered purchase, which means ...

Morrisons launches Beyonce-inspired Diva bouquet

By Loulla-Mae Eleftheriou-Smith, 04 July 11, 09:45

Morrisons, the national supermarket, has rolled out a new flower bouquet called The Diva, believed

Waitrose in home delivery push as it takes on Ocado

By Ben Bold, 17 June 11, 10:01

preventing Ocado from doing similar deals with other supermarkets. The deal also brought forward the date ...

Supermarkets that abuse power could be forced to run ads declaring their guilt

By Ben Bold, 25 May 11, 11:15

Supermarket giants such as Tesco and Sainsbury's could be forced to run apologetic newspaper ads ... . The code will mean that supermarket giants could be forced to run ads detailing their breach of the Groceries Code with suppliers and farmers. The code also limits supermarkets from forcing their suppliers ... : "The supermarket adjudicator will just add costs to retailers and push up shop prices for customers ...