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Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Asda trademarks 'Asda Money'

By Matthew Chapman, 16 January 12, 09:15

lending and consultancy, advisory and information services. In the past, the supermarket has positioned ... and electricity comparison service. The supermarket already owns the www.asdamoney.com and www ... in September in a move that was understood to be the first time the supermarket had appointed a dedicated ...

Helen Edwards on Branding: Tackling the Aftershock

28 September 11, 12:00

this time, for a shoe company, counselled consumers to 'Just do it'. Another, for a supermarket, enjoined ... discovering' airline started to talk about being a friend. The supermarket retrenched to an anxious ...

Editor's Comment: Why duopoly is not a dirty word

By Noelle McElhatton, 06 September 11, 12:00

supermarket, for example, there are a dozen brands of oats. Do I need so many options when it comes to such a ...

Tesco Mobile edges out O2 in Net Promoter Score survey

By Oliver Luft, 18 May 11, 08:30

The telecommunications wing of the supermarket giant, called Tesco Mobile, beat competition from traditional players in the sector to be named the leading UK mobile carrier, according to the European Net Promoter Industry Benchmarks survey. Tesco beat last year's survey leader, O2, into second place ...