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Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

is purchased and the price drops ahead of or on the release date, the supermarket will refund the difference ... 's is not the only supermarket to offer music downloads. Tesco has already launched a service. Follow Matthew ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Game and Gamestation brands survive following acquisition

By Matthew Chapman, 02 April 12, 09:34

of increasing competition from internet retailers such as Amazon, as well as from the UK's major supermarkets ... press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which ... grace comes after it failed to fend off growing competition from large supermarkets such as Tesco ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Morrisons to launch first supermarket magazine iPad app

By Matthew Chapman, 09 March 12, 12:50

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app ... Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...

Tesco debuts 'Delivery Dash' Facebook game

By Gemma Charles, 06 March 12, 08:30

then it has become the most popular supermarket Facebook page, attracting 600,000 fans. ...

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

for encouraging children to ask their parents to visit the supermarket in order to win tickets to Disneyland Paris ... ) to 29 April, and follows on from the 'Disney golden ticket promotion the supermarket ran last summer ... supermarkets. Last month, it announced a partnership with Sainsbury's to host a weekend festival in London ...