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Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
that imply food is high quality at low prices - the essence of any supermarket proposition. Morrisons has ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
The big four supermarkets and a raft of major food companies have signed up to the Department
Engine Group does 'pop art' cover for this week's Marketing
of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...
What do you do when the prime minister comes knocking?
, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...
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