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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

manager for Clubcard, confirmed that the supermarket was on target to launch Clubcard online in 2011 ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

, was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca ...

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding

Asda acquires Netto UK stores

By Ben Bold, 27 May 10, 11:02

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK ... The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant presence in the competitive small supermarket sector. Last month, the firm announced plans to expand its smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said ...

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

, but translates it into the same kind of no-nonsense innovation. It was the first modern supermarket to introduce ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

will be a colossal event, not only on the pitch, but also in the supermarket aisles. Brands will fight tooth ...

Design Report: Strive for hero status

By Richard Abbott, 21 April 10, 12:00

standing out on the supermarket shelves with eye-catching packaging that achieves a short-term sales spike ...

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

in the supermarket. So, if companies want to use sustainability as a form of brand differentiation in stores ...

Brand Health Check: Goodfella's

By Jeremy Lee, 21 April 10, 12:00

was in November 2008. Thinking about the average supermarket shopping trip, you're going to be exposed to on ...

Coke's central focus

By Joe Thomas, 20 April 10, 12:00

outside the UK, as a Welsh singer in a supermarket would not appeal to any other audience. It was an idea ...

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