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Private View: Dave Trott and Sarah Golding

24 May 12, 08:00

Which?. Pilgrims Choice has a woman looking at cheeses in a supermarket. In a John Wayne voice, a ... open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ... this supermarket-based ad has a tiny cowboy on a horse, chattering on about cheese. A creative twist, an unusual ...

Sainsbury's rapped by ad watchdog after Asda complaint

By Matthew Chapman, 23 May 12, 09:16

Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...

Futura Foods calls in Brazil PR to promote Greek cheeses

By Sara Luker, 22 May 12, 08:56

supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...

Post Office recruits Mark Davies as director of comms

By Hannah Crown, 21 May 12, 06:35

,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...

Think BR: Brands and the pleasure principle

By John Crowther, 21 May 12, 08:00

to grab my attention on a supermarket shelf, and in a flicker of an eye, I ll have moved on ...

Anthony Hilton: Tesco loses out in likeability stakes

By Anthony Hilton, 17 May 12, 08:00

of Tesco. It is interesting how all supermarkets have lost their connection with the opinion formers. Supermarket leaders used to be high profile characters who made an effort to engage with the media, markets ... to be paid. It is an open secret that Mary Portas' high street review was very anti-supermarket before ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

for their Everyday Value range (an attempt for them to regain the No.1 supermarket slot). There's not much news today ...

Store brands gain ground on national brands

By Heather McCarthy, 15 May 12, 08:30

including good value for money and offering convenient products. As the recession hit, supermarket own ... brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ... brand. Supermarket Aldi has been doing exactly that in its recent ad campaign, Aldi. Like brands ...

Hobbycraft picks Euro RSCG to support major expansion

By Hannah Crown, 14 May 12, 05:33

The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has flourished in the recession as the idea of make do and mend has gained popularity. It is now ...