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WH Smith to test specialist zones for tech products

02 August 01, 12:00

WH Smith has hired Marketplace, the brand consultancy, to trial a retail proposition designed to boost sales of high-tech products. The retailer is unveiling 'Electronics Zones' in 20 of its UK ... products in one area. Divided into two sections, the zones cover in-the-home and on-the-go product ...

Hasbro unwraps high-tech candy

By STEVE BELL, 10 September 98, 12:00

products combining toys and sweets. ... Hasbro will enter the UK confectionery market next week with a range of interactive candy products combining toys and sweets. The new products include Sound Bites - lollipops which when ... the success of such products in the US, where interactive candy is the fastest growing confectionery sector. ...

Andrew Walmsley on Digital: The tech sector needs you

By Andrew Walmsley, 19 October 11, 12:00

Technology companies might have brilliant products, but they don't know how to sell the things. ... of them promising, and some guaranteeing, ROI. So much garbled tech-speak, so much buzzword bingo ... : the most successful company is not the one with the best product, but the one with the best story. Hence ... they do it. So if you fancy working in the tech and internet sector, now could be the time. Please ...

News Analysis: Tech retail goes touchy-feely

23 November 05, 12:00

Nokia is the latest brand to open a store dedicated to placing its products in consumers' hands ... as they want playing with their products. The handset manufacturer has just opened its first experience ... offer the ideal conduit to encourage customers to trade up to higher-priced products. This is a ... of higher-end products. Toshiba, too, is about to launch its first store, in Liverpool. Bang its ...

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

is once again leading the way on innovation. John V Willshere outlines the strategy behind the product. ... on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...

Opinion: High-tech firms are backwards about branding

By LAURA MAZUR, a freelance marketing jour, 25 March 99, 12:00

A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing ... A few weeks ago, a Hewlett-Packard (H-P) product marketing manager was quoted in Marketing ... predictable, really. H-P has been nothing short of a colossus in the high-tech world. Its brand is respected ... phone, it opens consumers eyes to how good these rather pedestrian products can actually look given a ...

Tesco launches website for tech support service

By Katherine Levy, 27 August 10, 12:50

website for its in-store tech support service. ... the free quarterly Tesco Tech Support magazine, which launched earlier this year and is published ... planned for November and February 2011. The new site offers "how-to" tech videos fronted by Tesco tech ... , commercial manager, marketing, Tesco, said: "With more than 5,000 products in an ever-increasing range ...

PepsiCo launches search for tech innovators in Europe

By Loulla-Mae Eleftheriou-Smith, 06 June 11, 12:16

, and a virtual reality video game that featured products across the PepsiCo portfolio. Senior ... -leaders to create pilots of their technologies. Hopeful companies can submit their products into one of five ... -to-go" product, which will be evaluated on its ability to impact on PepsiCo s brands or further the soft drinks ...

Battle of the tech patents: is marketing the winner or loser?

By Stuart Derrick, 14 March 12, 12:00

marketplace. 'Once there is traction behind a product or technology, and the marketing spend kicks in ... and Apple have both been subject to injunctions recently preventing them from selling products due to patent ... at significant cost. 'As it's far easier now to get products to mass market quickly, IP is much more ...

PepsiCo invests in tech start-ups to increase innovation

By Nicola Clark, 04 October 11, 08:30

PepsiCo samples its brands, by allowing consumers to gift products across their social networks. Bough ... .slingshotshopping.com Slingshot is a programme which enables users to add products to their existing online retailers shopping ... the user to send real products to friends and family by text. Waxwired Ltd, Flypost (UK) www ...