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Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

the brand through the activity, it will be marketing all of its consumer products, including BT Infinity ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

? When we launched [UK-targeted ad products] at the end of September we had a good variety of sectors, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ... of interest from brands before you launched ad products in the UK are you seeing growth in their uptake? I ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

The internet and tech giant is rolling out redesign of the Bing homepage which introduces a social sidebar, incorporating results from a user s social network contacts, while maintaining the natural search function. It also introduces an Ask a Friend feature which enables users to pose questions ...

Facebook looks to boost payments revenue through new app store

By Sarah Shearman, 10 May 12, 11:00

. "Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

-lipped as to whether there will be a UK launch of the product. Follow Sarah Shearman on Twitter @Shearmans ...

Google rolls out rival to Apple and Microsoft cloud storage services

By Sarah Shearman, 25 April 12, 10:29

president, Chrome and apps at Google, introduced the product as "a place where you can create, share ... been built to "work seamlessly" with other Google products, which is part of the company's ongoing ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

understood the benefits in giving people reasons to be fans. From photos of new products to videos from ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites ... Its Share and Earn scheme, launched this week, enables customers who promote Dell products to earn 5 if one of their "shares" leads to a sale of a Dell product worth more than 70. The global ... the registration process. Participants can then click to share information on Dell products, across over 300 ...