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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

as well as its many products, at the same time as steadying the ship. ... applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a new juicy-water brand extension, Volvic Juiced, in March this year. Delabri re said the new product ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ... , channels and products divisions, with customer experience being led by Stephen Vowles. Wendy Collins ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...