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Ladbrokes bolsters eCRM to cope with diversifying platforms

offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ... , channels and products divisions, with customer experience being led by Stephen Vowles. Wendy Collins ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

users to send in their own tips, stories and Sainsbury's product recommendations. There is also a ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

between their products and stores' own-label versions, for example - data retailers rarely release. 'This ... product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

and product development. Follow him on Twitter @willsh or at smithery.co/blog NEED TO KNOW Three ... rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...