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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

claims, credit, whatever the product someone, somewhere wanted to ban its advertising. Single ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

and Apple's Jonathan Ive, British products and designers are noted for their innovation, creativity and a ... , 'the brand is inextricably linked to the product - design is an immense part of what Mini is'. Indeed, the discipline is becoming integral to brands beyond a product design capacity. Tim Little, chief ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

is received. Allow enough time for your clearance; it is an integral part of the ad production process ... accommodate this. We strongly advise against committing to shoots without approved pre-production scripts ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

? A: We're in it for several reasons. One, we truly want to get more products in more people's hands ... , creativity, product development the whole thing. Back to top On P G s ecological record ... . But creating a product that cleans in 30-degree heat is a huge saver of time, energy and water ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

not necessarily mean low-budget and unassisted, with media agencies and production houses involved on a project ... reasons why any brand might join up. Its management might feel that its product is compelling enough to stand alone, with minimal trickery; or it might believe the brand or product too small, unique ...