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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

and then an independent panel. The parties include prepared food using the 'Great Little Ideas' products and an open ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

across its entire product range, while Sainsbury's announced in February it was extending its long ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

. The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product ... 's Sustainable Living Plan , which aims to halve the environmental impacts of the company's products, while ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

. The overhaul sees new product trials, including a free on-board Wi-Fi service that flyers can use to access ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

difference" , and to result in consumers having a better understanding of the diversity of Unilever's product ... the development process of its products, from the sourcing of raw materials, through to consumers' use of products ... their health and wellbeing; to halve the environmental footprints of its products, and to source 100% of its ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...