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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

, showing exactly who will be buying your product and why. The Activation team spends all your money ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

ever been, able to rationalise and peel away brand fluff in pursuit of the best products at the best ... -label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... more than a stand-up comic with the ability to narrate a series of product messages. Instead, make him ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

's' range with 3,700 products new or revamped. Non-food is growing faster than food while increasing ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products. ... . With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... up to more luxurious soap, bath and shower products are limited and people have become used ... , bath and shower products (%) by company, 2010 {"dataSourceUrl ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

brand for such a basic product? Thinking about it though wasn t this once true for something like Orange Juice, a commodity product, with little differentiation. Now we have dozens of brands squeezing ... the relationship between people and the land, and that it gives us products which contribute to our health and well ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

By Loulla-Mae Eleftheriou-Smith, 08 May 12, 12:12

on differentiated and exclusive product, and being online driven key elements of our modern mainstream strategy ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions ... The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started to match Tesco's prices on branded products in September 2010 , which it has said would cost it between 20 ...